Best Western Premier Herald Square is an upmarket hotel located at 50 W 36th St. in the vibrant Midtown Manhattan area of New York City. Known for its convenient access to popular landmarks such as the Empire State Building and Times Square, this property places guests in the heart of a buzzing neighborhood popular for fashion, dining, and entertainment. Visitors often highlight the excellent view of Manhattan provided by nearby attractions, reflecting the area’s appeal to tourists.
The hotel offers a range of practical amenities including complimentary Wi-Fi, air conditioning, a fitness center, and a business center. Guests can also enjoy the on-site lounge bar and outdoor patio spaces, with the hotel maintaining a smoke-free environment. While there is no free parking, pool, or airport shuttle, the accommodation is accessible and family-friendly, catering to both business and leisure travelers.
Check-in begins at 3 PM with check-out at 11 AM, allowing flexibility for those with varying travel schedules. The nearby airports—John F. Kennedy International, Newark Liberty International, and LaGuardia—are all within reasonable travel times by car or transit. Numerous other hotels are located nearby, providing alternatives across a similar mid-range category and ratings around 4.1 to 4.2 based on thousands of reviews.
With a solid overall rating of 4.4 from more than 1,600 guests, Best Western Premier Herald Square is well regarded for its location and facilities. Although breakfast is not included and pets are not permitted, the hotel’s setting and amenities appeal primarily to visitors looking to explore the city’s central attractions with easy access and comfortable accommodations.
Summary compiled by GoHotelly editors from verified guest reviews, partner descriptions and editorial notes.